A mailing list of those names who have made a purchase recently.
a mailing list, those names recently added in a list update.
A demographic or psychographic classification that identifies a record
or list source.
That segment of a market with disposable income, figured on a formula
of the local cost of living and the cost of taxes, plus 30%.
A type of list, or segment, in which buyers respond to a third party.
An example is a magazine subscriber who responded to a sweepstakes "clearinghouse"
In mailing lists, the list broker is the agent of the list's renter, while
the list manager is the agent of the list's owner. Often, one agent performs
both functions for different lists at different times.
A letter of usage terms that the mailer signs to signal acceptance of
guidelines established by the list owner.
A university or college's graduates which, as a list, is useful for educational
An agreement that gives a mailer unlimited use of a set of records for
one year, usually at a charge of twice the one-time-use fee per thousand.
See Secondary address .
Assigned mailing date
A date set by the list owner to protect the list from simultaneous
Membership rosters of professional or nonprofit groups, useful for business-to-business
A type of list, or segment, made up of individuals who represent an interest
by having attended a gathering.
In business addresses, a prefix to a three-line address which contains
the receiver's name.
Any distinguishing feature used to describe a file, such as demographic
information, size or date of last update.
Availability report A list of classifications for records in certain ZIP code areas,produced to target selected neighborhoods.