Baby boomers — Those born between 1946 and 1964, when birth rates rose sharply, and now a popular target group for marketers.

Bank cards — A consumer list attribute that selects users of credit cards.

Bar code — Machine-readable vertical bars referring to ZIP codes, which speed mail through the U.S. Postal Service.

Base price — In lists, the amount paid before segment selects, processing charges and shipping costs have been added on. This is usually expressed on a per thousand basis.

Behavioral lists — Consumer lists which offer selection criteria on the basis of leisure activities, often compiled from questionnaires.

Bill-me order — A method of payment allowing a person to examine a product before making a commitment. This type of list is usually less responsive to outside mailers than one in which payment was made up front.

Bill-to address — The address that receives the bill, as opposed to the address that receives the shipment.

Birth dates — A selectable feature on consumer lists, often shortened to edob for "exact date of birth."

Block group or subblock — A demographic area defined by the U.S. Census, consisting of a few hundred households.

Brokerage commission — A percentage of a list's rental cost that the list owner pays to the list broker for arranging the transaction. Commissions are frequently negotiable, but are often set at 20%.

Business list — A list of corporations or other professional entities, or employee lists.

Business overlays — Demographic data that is added to an existing business customer file, such as job classification, number of employees or telephone number.

Business universe — The complete list of all businesses and professional entities in a given geographic area.

Buyer — A person or group that has purchased a product or service. In mailing lists, a selection that indicates the segment of a list that has purchased products by mail.

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